Questions partners ask first
How much space do we need?
Our concept is designed for about 540 to 4,300 sq ft (50 to 400 m²), and up to 8,600 sq ft (800 m²) with the cafe. Every space is planned on its own. Changed sets store in a small area.
Can you furnish the cafe too?
Yes. With the full concept you get the cafe as well: tables, chairs, cabinets, counter and decor that match the street. With the cafe, a space can reach about 8,600 sq ft (800 m²).
Do our staff need stage experience?
No. Each story comes with a script kit, a simple guide and short videos, so any team member can run a session.
Is it safe for commercial use?
Costumes are washable and made for children. Relevant US children's product, playground, fire and paint requirements are checked for commercial use.
Will the characters change?
No. They keep their names, faces and clothes for years, so children meet the friends they already know. New friends can join the town, and the story keeps going.
Does it replace screens with more screens?
No. Animations and the game are short and lead children toward real play, on your stage and on your street.
What ages is it for?
From 2 to 10. Simple, repeating stories for the youngest and longer stories with tasks for older children, so brothers and sisters can play together.
Do we have to create the content?
No. New stories, books, films, scripts and ready posts come to you. If your team is short of time, we can also make video and social content for you.
Can we post photos of children?
Only with family permission. We give you a simple permission form to use.
How does the partnership work?
A partner agreement covers brand use, content rights and quality standards, so everyone knows where they stand.
What budget do I need?
There is an option for every budget. Turnkey projects run from about $50,000 to $500,000. Tell us what you want to spend and we will plan around it.
How long does it take?
From 2 to 6 months from start to delivery, depending on the size of the project.
Is shipping included?
Yes. Door-to-door shipping to every country is included in the budget ranges.
Is there a warranty?
One year against manufacturing defects. Wear from commercial use is not covered. Details are in the written agreement.
How much can we earn?
We do not promise income figures. Your income lines are birthdays, sessions, books, models, membership and school trips.
How do we pay?
By bank transfer, in stages. Each stage is paid before it starts.
Who assembles it?
On-site installation is optional and not guaranteed: it is not part of any price and we do not promise it. Assembly is done with our illustrated guide and remote support.
Who checks the stories?
A child development specialist reviews every story for content, language and safety.
Where do you start?
The first pilots are in the US, with a few strong partners. Applications are open from every country. Events across Europe and the world come later.
Can we join now?
We are preparing the first US pilots, and pilot partners get a pilot discount. Tell us about your space and we will write back.